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Carbon credits explained: climate solution or greenwashing shortcut?
The line between climate action and greenwashing is thin when it comes to carbon credits. At their best, they help finance worthwhile projects and support a broader transition. But because...
90% of marketers are ready to rewire their work for the planet
In 2025, Content for Good & Co. asked a simple question: Are marketers willing to make changes in their work for people and the planet? In 2026, the answer is a solid yes. According to the 2026...
The activists tearing down corporate green smoke screens
Greenwashing has become so common that most of us can spot the clichés before the logo even appears. However, while corporate sustainability narratives become glossier, the actual oversight behind...
Our 2025 impact review: Building the marketing as a force for good movement
2025 was the year everything changed for Content For Good & Co. We made a bold move: shutting down the consultancy model entirely and becoming a full-fledged media organization. No more client...
Has COP lost its credibility?
Edelman’s role in controlling COP30’s narrative has drawn fierce criticism from activists, experts, and civil society groups. Backlash over Edelman’s COP30 PR contract continues, adding to a growing...
Blueprint for change: How advertising can manage climate risk from within
The marketing industry has long been associated with unsustainable business practices. From disguising the dirty deeds of major polluters to influencing behaviour that stretches planetary resources,...
What is sustainable marketing? What it is and how it drives prosperity for all
Marketing has power: it persuades, influences, and creates change. Today’s consumers increasingly seek brands that align with their ethical and environmentally friendly values. That shift, combined...
The algorithmic echo chamber: How social media amplifies greenwashing
Social media and sustainability have become strange bedfellows. Platforms built to reward engagement, not accuracy, are now powerful amplifiers for sustainability myths. The internet loves a...
The rise of greenwashing in the creator economy
Authenticity has become the new currency, everyone wants a piece of it. From global brands to micro-influencers, the creator economy has turned trust into a business model. Nearly 60% of creators...
Clean Creatives’ F-List 2025 reveals ties between fossil fuel companies and ad agencies
Every year, campaign group Clean Creatives releases an F-List (and yes, it means what you think it does). The F-List is the world’s largest database tracking the relationships between fossil fuel...
How can marketing be a tool for climate action and meaningful connection? (Podcast)
In this special episode of the Conscious Marketing Movement Podcast, recorded live in a London studio, Daiva Dominyka sits down with Content For Good & Co. Founder, Megan, to explore her journey...
Greenhushing: Companies are silent about going green (and that’s not good news)
If greenwashing is the loud neighbour bragging about their eco-friendly lifestyle while secretly tossing recyclables in the trash, then greenhushing is the one who refuses to talk about...
Notable shocking truth statistics behind greenwashing claims
Greenwashing has become the slick suit that unsustainable practices wear to the sustainability party, fooling even the savviest consumers. Companies big and small are splashing green paint over...
When ‘environmentally friendly’ claims meet reality in greenwashing lawsuits
Green isn’t always the color of sustainability. Sometimes, it’s just the color of a marketing spin. In recent years, brands that once splashed “eco” across packaging and proudly boasted about their...
Why creative agencies can no longer afford to work with fossil fuel companies
Pivoting away from fossil fuel money isn't just a social and environmental obligation; it's smart business. For decades, fossil fuel contracts represented reliable big-budget projects that felt like...
How is advertising accelerating climate action?
When we discuss climate change, conversations usually focus on energy, emissions, and efficiency. Yet one key driver remains largely overlooked: consumption. According to the “Advertised Emissions...
The anti-greenwashing survival kit for brands ready to ditch false green claims
Greenwashing isn’t always malicious manipulation. Sometimes, it’s just marketing with a sustainability hangover. The truth? Most greenwashing happens because people don’t know better. And that’s...
Your ultimate roundup of sustainable marketing resources
More than a buzzword, sustainable marketing is a response to real consumer expectations. In early 2025, we surveyed over ten marketers and communicators in Berlin to better understand their values...
Celebrating one year of People, Planet, Pint in Berlin
We recently marked a special milestone: one year of People, Planet, Pint gatherings in the Berlin community. On Tuesday, April 29, we came together at Atelier Gardens to celebrate. (Check out the...
Can marketing be a force for good? April 2025 recap
We recently held an event on the topic, Can marketing be a force for good in the world?, and it was a banger. It brought us together under one relaxed, energising roof. The goal of the event?...
Forces for good: 2025 survey of marketers
Are marketers willing to make changes in their work for people and the planet? Our recent survey of Berlin marketers and communicators suggests yes. DOWNLOAD THE INFOGRAPHIC SHARE ON SOCIALS...
This Super Bowl climate campaign: Is it missing the mark? (video)
What You’ll Learn in This Video: This Super Bowl ad’s focus on climate doomism. Mistakes this campaign made in climate communication. Why fear-based messaging doesn’t inspire real action. Key...
Another People, Planet, Pint meetup “buzzed”
Ten events in, and we’re still going strong! For almost a year, People, Planet, Pint (PPP) in Berlin has been a joy to host and grow. During our latest event at Mindspace, over twenty people...
Oatly, greenwashing, and sustainable messaging: The good, bad and ugly (video)
What You’ll Learn in This Video: The company’s bold and outspoken marketing strategy. Oatly’s approach to sustainability and advocacy against the dairy industry. Allegations of greenwashing against...
Do you know what your marketing footprint is? (with statistics)
Marketing leaves more than an impression: it leaves a footprint. There’s a carbon footprint for every ad, website, and event in the marketing world. When we think of carbon emissions, we often...
Gotbag greenwashing? Let’s talk about it (video)
What You’ll Learn in This Video: The details of Gotbag’s greenwashing controversy. How they’ve adapted their messaging post-criticism. Why your PR agency could be a weak link in greenwashing claims....
Will we see you at the next People, Planet, Pint meetup in Berlin?
Nine events in, and we’re still going strong! People, Planet, Pint (PPP) in Berlin has been an incredible ride, and co-hosting this fantastic series has been nothing short of inspiring. ...
Greenwashing in 2025: Predictions from a sustainable marketer
In the YouTube video, I elaborate further on 2025 greenwashing trends: https://www.youtube.com/watch?v=ysD7eURtWLw In 2025, greenwashing—the sneaky craft of spinning environmental claims to appear...
Avoid greenwashing in your marketing campaigns
Greenwashing is misleading, dishonest, and, quite frankly, not something any responsible brand should engage in—so don’t do it. That said, many marketers unintentionally fall into the greenwashing...
Are you greenwashing in your CSR marketing videos?
If you’re a marketer supporting your company’s sustainability journey, chances are you’ve thought about creating a corporate sustainability video. After all, videos are a powerful way to...
Must know LinkedIn tips (Before you hire an agency)
LinkedIn stands out as a top social media network for business-to-business (B2B) companies seeking to expand their reach and connect with potential clients. A LinkedIn marketing agency works...
The digital carbon footprint of the internet
We emit around 39.9 billion tons of CO2 every year. Four percent of that comes from digital technologies, including the internet: every click, every file in the cloud, and every download leaves a...
Cleaning up your digital house: Sustainable content marketing
Wish to become more eco-friendly in your content marketing? Start with cleaning up your digital content house. As a conscious content marketer, you can create content and strategy that doesn’t...
Green vs sustainable marketing: What’s the difference?
Businesses and marketers often use terms like 'green' and 'sustainable' to appeal to environmentally-aware consumers. However, these terms are more than buzzwords and are not interchangeable....
Position yourself for success with 6 strategies for entrepreneurial thought-leadership
To thrive as a business leader, it's not enough to create a valuable product or service. Entrepreneurs must also become a recognized authority in their fields. Luckily, you're not alone. As an...
What you need to know about B2B niche content marketing In 2024
Welcome to 2024! The dynamics of B2B marketing have undergone significant shifts, with niche content marketing emerging as a pivotal strategy to reach your business-to-business audience and build a...
Our A+ list: The best LinkedIn company pages in climate
With environmental consciousness growing on sustainable business practices, companies dedicated to addressing pressing environmental challenges and promoting sustainability are driving change and...
LinkedIn banner optimization: Boost your profile’s visibility and impact
What is the first thing you notice when looking at a LinkedIn profile? Chances are the visuals get to you first: the profile photo and the LinkedIn banner. Both are powerful tools for profile...
Increasing LinkedIn Page growth: Agency insights
Driving visibility and impact for sustainable brands can use various platforms and communication types. For B2B businesses, LinkedIn should be one of the top priorities. After all, there are over...
Europe’s most eco-conscious executives on LinkedIn
As sustainability becomes increasingly important to consumers and investors, more business leaders are looking for ways to communicate their green thought leadership to stakeholders. And regarding...
10 foolproof steps to create and optimize powerful LinkedIn Pages
Most likely, you already have a LinkedIn profile and maybe you’ve even posted your career updates along the way. But LinkedIn can be so much more for your business—that's when a LinkedIn Page comes...
Why you need to start creating thought leadership LinkedIn content
In the dynamic world of professional networking and personal branding, LinkedIn has emerged as the go-to platform for showcasing expertise. As a professional seeking to establish yourself as a...
19 innovative Berlin environmental startups tackling climate change
Berlin is a famous tech hub, especially when it comes to sustainability. With its innovation focus and skilled workers, environmental startups can flourish in the German capital — and it’s easy to...
Revealed: 10 sustainable marketing agencies for the green era (and why your choice matters)
The world is becoming more conscious of environmental and social challenges, and consumers increasingly expect businesses to reflect these values. The same applies to B2B: companies are seeking...
Creating a successful LinkedIn Page: What are the benchmarks you should look for?
So you have finally jumped on the LinkedIn bandwagon – that's great! You've taken the first step to leverage your company content in one of the most important B2B networking platforms. But now, more...
Uncovering LinkedIn marketing agencies
LinkedIn is a powerhouse for professional networking, lead generation, and B2B marketing in today's highly competitive business landscape. As a result, businesses are increasingly recognizing the...
What are the best social media platforms for B2B marketing?
Effective use of social media is a crucial component of any successful B2B content marketing strategy. By utilizing the best social media platforms for B2B marketing, you can strengthen your...
5 LinkedIn thought-leaders worth following
We digest a lot of content daily. The last time I checked, my iPhone said that I average between two and three hours a day on social media platforms. That’s crazy. But it's a common reality for many...
10 reasons why LinkedIn is the top B2B social media channel
Social media channels are critical to being successful in B2B marketing. From Twitter and Instagram to Facebook and LinkedIn, each channel has its own unique capabilities and audiences. But which...