Defining our impact

We’re committed to reshaping marketing to prioritise people and planet, as well as SDG12.

125,000+

people engaged

1,300+

visits to our website

5+

skill-up workshops

Impact-driven. Our theory of change.

Our work reshapes marketing to prioritise people and planet, then profit.

Our programs and campaigns bring awareness about marketing’s role in the pollution and wellness crisis.

By connecting changemakers, sharing greenwash-free insights, and activating the ‘marketing as a force for good’ movement, we create pathways to reduce global waste, improve mental health, align businesses with planetary boundaries, and hold pollution creators accountable.

Our work anchors to SDG 12 “Responsible Consumption & Production.” When we equip communicators with knowledge and community, they become catalysts for change.

This ripple effect transforms how marketing functions in today’s world, bringing about the environmental and equitable shifts our society needs.

Committed to SDG 12

SDG 12 “Responsible Consumption & Production” shapes the impact work that we do as a media and community organisation.

We serve this focus by advocating for the ‘marketing as a force for good’ movement through awareness content and activation workshops.

Read our impact update

Community activation

We’re leading the narrative of the marketing as a force for good movement – with the vision to activate 100,000 marketers into the ecomarketer role.

As an advocate for the movement, we bring awareness to how marketers can influence low-carbon living and advocate for positive behavioral change, benefiting people and the planet, to change the course of the future.

Bring awareness to the ‘marketing as a force for good’ movement and the industry’s impact.

Activate changemakers, equipping marketers with the right tools and support for good.

Impact Questions

Who is the ecomarketer?

The ecomarketer is a communicator or creative that puts people and the planet as the center focus of all their marketing campaigns. Marketers can do tremendous good for people and the planet. And you don’t have to market a green product to be part of the ‘marketing as a force for good’ movement.

What are our commitments?

We pledge our talents to the marketing as a force for good movement and de-invested our talents from fossil fuel companies. Some of our commitments include Creatives For Climate, Clean Creatives, The Creative Climate Disclosure, and The Sustainable Marketing Manifesto.

Do we offset our impact?

Yes. We offset roughly 10 yearly tonnes of CO2 with ForTomorrow. Review our certificate. As an internet-based organization, we have a low carbon impact, roughly 7 tonnes of Co2 annualy, as reported in our 2023 impact report.

Volunteerism

Volunteerism is based upon the belief that to do better for society, we must contribute our time and attention to the topics that matter to us.

Volunteerism is defined as actively seeking out opportunities to help others in need, making a considerable and continued commitment to them, and sustaining that over time.

We define our volunteer work as our time to climate community projects, and our talents to bootstrapped NGOs aligned with our SDG focus.

Megan, with her agency, is a powerhouse when it comes to content marketing. Especially as a new founder, I found her guidance incredibly helpful. She helped me challenge myself on my marketing strategy, improve it, and focus on the work that can make a difference.
Oliver Duert at Wildya

Megan is thorough, generous with her inputs and expertise, on point, and an overall pleasant person to work with. I recommend MTC for any organization looking to up their social media game!
Neelambaree Prasad at ClimArts