We upskill and connect cultural influencers.
Content For Good is a non-profit that upskills cultural influencers into change agents for good through resources, programs, tools, and events.
Our mission
Our mission is to create a culture of responsibility to end global waste pollution.
Through our work, we’re nurturing a society of shared cultural responsibility for people and the planet.
We believe culture influencers are some of the most powerful change-makers of our time.
The problem? Most don’t know it yet.
90% of them want to do better for people and the planet. But skills gaps, misaligned KPIs, and leadership barriers keep getting in the way.
We exist to close that gap — one person at a time, until we’ve activated 100,000 changemakers.
Our vision
We envision a world where culture is used as a force for good that serves the well-being of all and creativity doesn’t pollute.
Culture is the collective glue of our society, shaping values, beliefs, and behaviours.
Until now, polluters have used cultural influencers, e.g. marketers, creatives, institutions, politics, and communities — to shape an unjust world that favours the few and creates waste.
Our vision is that cultural influencers instead use their talents as a force for good to serve the well-being of all.
Creativity and influence aren’t used to pollute and destroy but to foster community connection, happier selves, and healthier living.
Our values
Responsibility
We’re aware that our actions impact people and the natural world. It is everyone’s responsibility to make our planet and society a better place for all.
Heart
We do our best work when we connect to a strong sense of purpose and passion. Even during hard moments, we practice informed hope and optimism and understand their essential role in our work.
Collaboration
We value the transformative impact of collaboration and build partnerships founded on integrity and trust, seeking partners who support long-lasting systemic change in the culture industry (not quick wins).
Community
By seeking mutual understanding, fostering open dialogue, and building kind and supportive environments amongst peers, we create empathetic community spaces and mobilise our community from the bottom up.
Learning and Self-Kindness
We build spaces for engagement and reflection and develop competencies central to industry transformation. As part of this growth process, we allow room for mistakes and practice self-compassion.
Our team
Megan Thudium is Campaign Lead and the Managing Director of Content For Good & Co, a community and media hub for marketers ready to put people and planet first in their marketing. She’s a senior climate communicator, having previously run a successful marketing agency for over six years.
Yessica Klein is a writer with over a decade of experience writing at the intersection of sustainability, marketing, and culture. Based in Berlin, she has covered everything from fashion greenwashing to ESG regulation, helping audiences make sense of the blurred lines between brand storytelling and environmental truth.
Carly is a multidisciplinary communicator, passionate about community-level engagement. Her background is in corporate Bid and Project Management, and she now writes and designs for NGO’s, research organisations and sustainable brands.
Stay connected with the movement.
Our newsletter keeps you connected to the work driving systemic change in the creative and cultural sectors.
Want to collaborate or discuss volunteering for our organisation? You can email us directly at hello@contentforgood.co