Lead the shift
You’re already a forward-thinker.
But it’s time to lead the shift. ‘For Good’ Marketing is about shaping what comes next with intention, aligned with people and planet principles.
Take our commitment to be a ‘force for good’ and join the MFFG Hub community.
When you commit to be a FORCE FOR GOOD, you will
Reflect
on the impact of your daily marketing work.
Rethink
your cultural and creative output, within planetary boundaries.
Lead
the ‘marketing for good’ shift in your team
Take our commitment
You will be joining a community of leading cultural practitioners, where we skill up, share our learnings, and support building a creative culture that is used as a force for good that serves the well-being of all.
The Force For Good Commitment
I will create with the consequences in mind.
I’m conscious of the harm and influence that my creative and cultural work brings. Every creative brief, brand partnership, and campaign I shape has a ripple effect on how people consume, buy, and live. I take responsibility for my work.
I will call out greenwashing, including my own.
I create with no vague green claims. When I’m asked to add unjustifiable “eco-friendly” labels that mislead people, I push back. I do the “gut-check” and seek to do no harm. I question the brief before I execute it.
I will keep learning, even when it’s uncomfortable.
‘Doing good’ is a practice and not a destination. I’ll stay curious about my blind spots, open to feedback, and willing to unlearn the habits that got us into this mess.
I will build systemic bridges, not just individual boundaries.
I will share my climate literacy, mentor peers on greenwashing risks, and collaborate across teams to ensure sustainable practices become standard practice, not an isolated effort.
Our learning and media hub
The “Marketing as a Force for Good” (MFFG Hub) is a digital space dedicated to exploring how marketing can drive positive social and environmental change.
Once you pledge, you will have free access to
→ Microlearning videos.
→ Digital talks and workshops.
→ Connect with your peers to mobilise the movement.
Access the MFFG Hub and community by taking our “For Good” commitment.
Take the commitment
commit to being a force for good in your work. You will fill out a TypeForm and submit your commitment to the community.
Access MFFG Hub
you will get a specific invite to the Hub in your inbox, where you sign up with the Circle App, the community platform hosting our content.
Learning content
once in, you have direct access to a chat feed, videos, webinars, and events.