Content for businesses
doing better
Embedded marketing leader
An embedded content leader who integrates seamlessly into your organization or marketing team.
Network of verified freelancers
A verified and vetted list of freelancers with high-knowledge-level expertise in your sustainability topic.
In-house or remote integration
Flexible integration into your current marketing team setup.
Content marketing services, based in Berlin
Content For Good & Co. is a content marketing consultancy for B-Corp™ and sustainability leaders, supporting organizations using business as a force for good. We collaborate with organizations in this space, providing good content and strategy with a thought leadership and sustainable marketing lens. We support the following content marketing services from our home base in Berlin, Germany.
Low carbon content strategy
White papers
Visual graphics
Impact reporting
Social media
Content writing
Low carbon content strategy
White papers
Visual graphics
Impact reporting
Social media
Content writing
Content lead
The Content Lead package is best for companies wanting to scale content. Integration into your team as Content Lead, developing a comprehensive content strategy aligned with your business objectives, leading the function, and shaping the strategy with the support of internal leaders and external freelancers.
- Plan, strategize, distribute, and implement a multi-channel content strategy relevant to your business.
- Coordinate with a team of freelance writers & internal stakeholders to ensure the deliverables and distribution of content according to the content plan.
- Carry out content improvements to stay relevant and resonate with the audience.
- Report on content performance in monthly reports.
- Integrate physically or remotely.
- Up to 1.500 written words a month.
This package is quoted as a monthly retainer with specified days for integrated work.
4,500 EUR
p/month
Content manager
The Content Manager package is best for companies starting content or hiring their first dedicated content person. Integration into your team as a Content Manager, developing and supporting content strategy aligned with your business strategy, shaping it, and creating compelling content for audiences.
The position doesn’t include freelancer team management.
- Plan, strategize, distribute, and implement a dual-channel content strategy relevant to your business needs.
- Coordinate with internal stakeholders to ensure valuable content is created.
- Write and design high-quality, engaging content that translates customer insights into compelling narratives (without greenwashing).
- Strategically publish and manage content across social media, the company website, and other relevant organic channels to ensure it reaches and engages the intended audience. Up to two marketing channels.
- Integrate physically or remotely.
- Up to 4.000 words a month.
This package is quoted as a monthly retainer with specified days for integrated work.
3,000 EUR
p/month
Power-up marketing consultation hour
Work directly with a content consultant on a specific problem for your marketing campaign during a one hour session.
Get a specific audit, review, or advice on your campaign’s unique challenges.
The call will be recorded and a summary of notes will be provided for review.
400 EUR
One-Time Payment
Those burning content questions might be answered here.
What does content for good mean?
Our brand – Content For Good & Co. – supports brands using their business as a force for good in the world, a movement grown by B Lab, Inc. We write great content and strategies that perform. But our work doesn’t stop there. We go beyond this baseline, infusing impact and sustainable principles into content. Our content is designed to be low-carbon and low-impact, benefiting people, the planet, and profit.
Which channels and content do you focus on?
We work agnostically with marketing channels, choosing the best channels that align with your target audience. However, we’re especially gifted in community marketing, LinkedIn – social media, PR/niche media, owned media – website, events, video, podcast, YouTube, webinars, editorial white papers, and original research.
What industries do you work with?
We care more about the social and environmental challenges you solve than the industry you serve. In particular, we enjoy working with SMBs with a committed sustainability agenda or as certified B-Corp™. In the past, we’ve partnered with companies in professional services, circular economy, recycling, clean energy, sustainability consulting, and sustainable travel.
Can we hire you for one-time writing projects?
We do occasionally write white papers, original reports, and ebooks on sustainability topics that enthuse us. However, this isn’t our core service offering. If you’re looking for a writer for a one-time writing project, please reach out to hello@contentforgood.co to discuss our current availability.
What are the payment terms and conditions?
We require a small downpayment on the project to get started. This covers the first few weeks of collaboration. Thereafter, we have a monthly retainer that is payable monthly. The cancellation notice of the contract is 30 days.
What is it like working with an embedded Content Lead?
As an embedded Content Lead, Megan Thudium, integrates into your team’s workflow, bringing a wealth of content leadership and sustainability experience to B Corporation (B-Corp™) marketing. As we work together on your content strategy, many of these milestones will be accomplished along the journey.
Your project roadmap:
1. A series of brand workshops for deep brand investigation.
The process begins with an investigative process to better understand your brand (mission, vision & purpose), product or service, content objectives, and KPIs.
2. In-person or digital interviews to ensure valuable content.
High-performing content serves your target audience’s needs and wants. The process continues by conducting an interview series with internal and external stakeholders to evaluate their interests.
3. Publishing of the content strategy.
The content strategy is documented, resulting in a dual- or multi-channel content strategy relevant to your business needs. The entire content strategy is considered (i.e. channels, content distribution, and analysis).
4. Write and design high-quality and engaging content.
Write great sustainability content that is authoritative, credible, and leveraging knowledge leaders—without greenwashing. Support the writing with compelling and engaging design graphics.
5. Plan, publish, and distribute content.
Strategically plan a content calendar, publish the content, and manage content across social media, the company website, and other relevant organic marketing channels to ensure it reaches and engages the intended audience.
6. Create a publishing plan and content calendar
We customize a plan to your brand. Long-term success comes from building your publishing plan on top of steps 1 through 5. A plan is nothing without a strategy.
7. Report and analyze progress.
All of the retainers including monthly reporting and analysis.
Read success stories
Review a collection of inspiring work with impact brands across various industries.
Organic Marketing Strategy For Contec Rooted in Thought Leadership And Industry Expertise
Contec S.A., a provider of circular rubber and plastic solutions based in Poland, partnered with MTC in 2021 to focus on brand growth through a thought-leadership and authority lens. We’re...
LinkedIn Page Growth & Visibility In The Climate Utility Sector
Quick Look These are the 6-month growth results for the company's LinkedIn page: 25% increase in profile followers 150% increase in page views 17% increase in unique visitors...
How We Established The CEO Of SOLID Marketing As A Thought-Leader
Over six months, our client's personal LinkedIn page reached a 72% increase in profile views. Over six months, we achieved the following growth results for our client's personal LinkedIn page:...
Organic Marketing Strategy For Contec Rooted in Thought Leadership And Industry Expertise
Contec S.A., a provider of circular rubber and plastic solutions based in Poland, partnered with MTC in 2021 to focus on brand growth through a thought-leadership and authority lens. We’re...
LinkedIn Page Growth & Visibility In The Climate Utility Sector
Quick Look These are the 6-month growth results for the company's LinkedIn page: 25% increase in profile followers 150% increase in page views 17% increase in unique visitors...
What our clients say
MTC The Content Agency are experts at what they do. Megan and the team created a Linkedin content strategy for us that helped us go from virtually 0 to thousands of views on our content and keep increasing our reach from month to month. The whole team is very professional, organized, and very detail-oriented, which is hard to find. It’s great to work with MTC and I’d recommend it to anyone.
Ruba Aramouny, Founder & CEO of SOLID Marketing
MTC is a talented and hard-working group of content experts that helped us realize our content strategy from creation to implementation. We now have professionally written case studies to showcase our Kasco CertiSafe product.
Lucy Allen, Sales Manager of Kasco Marine
I highly recommend working with MTC. Their team is knowledgeable, professional, and responsive.
Anna Goławska, Marketing Manager of Contec S.A.
Content to help you grow
Your ultimate roundup of sustainable marketing resources
More than a buzzword, sustainable marketing is a response to real consumer expectations. In early 2025, we surveyed over ten marketers and communicators in Berlin to better understand their values...
Do you know what your marketing footprint is? (with statistics)
Marketing leaves more than an impression: it leaves a footprint. There’s a carbon footprint for every ad, website, and event in the marketing world. When we think of carbon emissions, we often...
The digital carbon footprint of the internet
We emit around 39.9 billion tons of CO2 every year. Four percent of that comes from digital technologies, including the internet: every click, every file in the cloud, and every download leaves a...
Your ultimate roundup of sustainable marketing resources
More than a buzzword, sustainable marketing is a response to real consumer expectations. In early 2025, we surveyed over ten marketers and communicators in Berlin to better understand their values...
Do you know what your marketing footprint is? (with statistics)
Marketing leaves more than an impression: it leaves a footprint. There’s a carbon footprint for every ad, website, and event in the marketing world. When we think of carbon emissions, we often...
Ready to work together?
Discuss your content project with Megan Thudium. You can schedule a meeting by filling out the form and choosing a meeting time that suits your calendar. If you have pricing or package questions, you can email us directly at hello@contentforgood.co.