Elevating voices in sustainable marketing

How not to greenwash

Reporting on the latest news, insights, and educational narratives around what greenwashing is and how not to do it.

Sustainable marketing

Reporting on sustainable communication and how to transform the marketing and advertising industry into a *force for good*.

Pollution propaganda

Reporting on pollution propaganda from fossil fuels and mega corporations, and their part in the climate game.

We’re Content For Good.

Content For Good & Co. is an independent media organisation dedicated to voicing sustainable practices in marketing. Our work elevates sustainable marketing changemakers in the space and connects the ‘marketing as a force for good’ community together, while reporting on the latest research and insights on the topic.

The latest content on sustainable marketing

As a media organisation, we create a wide range of content on the topic of sustainable marketing.

Our focus is currently on how not to greenwash, sustainable practices in communication, and pollution propaganda. If you have a topic for us, please reach out to our team.

Your ultimate roundup of sustainable marketing resources

Your ultimate roundup of sustainable marketing resources

More than a buzzword, sustainable marketing is a response to real consumer expectations. In early 2025, we surveyed over ten marketers and communicators in Berlin to better understand their values and willingness to take action for people and the planet.  The results are clear: 87% care deeply about the planetary crisis and believe it’s relevant to their lives. 75% think about climate...

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Can marketing be a force for good? April 2025 recap

Can marketing be a force for good? April 2025 recap

We recently held an event on the topic, Can marketing be a force for good in the world?, and it was a banger. It brought us together under one relaxed, energising roof. The goal of the event? Inspire. Engage. Activate.  We had twelve people join us that evening to discuss ‘marketing for good’. Because we believe in being part of the solution for building a better future for all—not the...

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Forces for good: 2025 survey of marketers 

Forces for good: 2025 survey of marketers 

Are marketers willing to make changes in their work for people and the planet? Our recent survey of Berlin marketers and communicators suggests yes.  DOWNLOAD THE INFOGRAPHIC SHARE ON SOCIALS In early 2025, we conducted a survey of over ten local marketers and communicators in the Berlin community. We wanted to better understand their willingness to make changes in their work for people and...

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Do you know what your marketing footprint is? (with statistics)

Do you know what your marketing footprint is? (with statistics)

Marketing leaves more than an impression: it leaves a footprint. There’s a carbon footprint for every ad, website, and event in the marketing world.  When we think of carbon emissions, we often only think of cars, factories, or food production, but the reality is a lot greater than that.  Our digital world — powered by energy-hungry data centres, networks, and devices — is playing an...

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Greenwashing in 2025: Predictions from a sustainable marketer

Greenwashing in 2025: Predictions from a sustainable marketer

In the YouTube video, I elaborate further on 2025 greenwashing trends: https://www.youtube.com/watch?v=ysD7eURtWLw In 2025, greenwashing—the sneaky craft of spinning environmental claims to appear greener and more sustainable than reality—has taken on a whole new face, and marketers need to keep up.  This isn't just about dodging bad press; today’s eco-conscious consumers, watchful...

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The digital carbon footprint of the internet

The digital carbon footprint of the internet

We emit around 39.9 billion tons of CO2 every year. Four percent of that comes from digital technologies, including the internet: every click, every file in the cloud, and every download leaves a trace. For example, one hour of Netflix viewing results in 10kg of CO2 emissions related to the bandwidth alone. When we consider carbon emissions, we often ignore the digital footprints left by our...

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Watch this

You can watch our latest footage on our YouTube channel. Review topics on greenwashing cases, sustainable marketing, trends in the topic, and more

Have a topic?

Discuss your topic with Megan Thudium. You can schedule a meeting by filling out the form and choosing a meeting time that suits your calendar. If you have questions, you can email us directly at hello@contentforgood.co.

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