We recently held an event on the topic, Can marketing be a force for good in the world?, and it was a banger. It brought us together under one relaxed, energising roof.
The goal of the event? Inspire. Engage. Activate.
We had twelve people join us that evening to discuss ‘marketing for good’. Because we believe in being part of the solution for building a better future for all—not the pollution and destruction.
Read on for key takeaways from our most recent event.
What did we discuss?
Business as usual is old school.
We kicked things off by setting the tone: business as usual is no longer serving our society or planet.
There is more than one framework for doing business, and we discussed the necessity of balancing people, planet, and profit in building new business models.
Businesses that are a force for good are committed to creating long-lasting positive impacts on their employees, customers, communities, and the environment. This message comes from the B Corp movement.
Marketing as a force for good
The marketing as a force for good movement is built upon the same messaging as the B Corp movement. The evening centered on three main goals:
#1 Inspire
using our collective talents as a force for good in the world.
#2 Engage
hearing real stories and expertise from our panellists.
#3 Activate
discussing specific topics for a deeper understanding of where we can do good in our work.
The event was ultimately held to bring this message to the Berlin community, but we also wanted to publish a recent survey that we had conducted.
Where do marketers stand in Berlin?
Our recent survey showed that marketers and communicators in our Berlin community are ready to align their work with sustainable values and wear the ‘ecomarketer’ hat in their day-to-day.
A successful evening
More than 10 local marketers and creatives gathered, each bringing unique perspectives and sparking meaningful conversations.
Our movement in Berlin is growing, but the best takeaway from the evening is that marketers want to do better for people and the planet! As the event came to an end, one thing became clear: Yes, we can do better and use our talents as a force for good in the world.
Berlin’s community has the drive to do it. Our recent survey proved it. The turnout at this event confirmed it again.
The desire to create meaningful change is there, even though gaps in education, clarity on what works, and internal support still hold us back.
The discussion groups became a safe space to explore some big questions:
- How can we create positive change for people and the planet?
- What is the role of an ‘eco-marketer’?
- Can marketing really be a force for good in the world?
Many left with new questions and fresh insights, realising there was more to reflect on than they expected.
What’s next?
Local marketers and communicators are clearly eager to take action. This event is just one of many we’ve committed to hosting for our sustainability community in 2025.
Aligned with our impact focus, SDG 12—Responsible Consumption & Production—our goal for marketing and communication is simple: put people and the planet first, and let profit follow.
Stay tuned. There’s a lot more to come as we continue pushing marketing to be a true force for good in the world!
