by Yessica | Feb 3, 2025 | Blog, Sustainable marketing
Marketing leaves more than an impression: it leaves a footprint. There’s a carbon footprint for every ad, website, and event in the marketing world. When we think of carbon emissions, we often only think of cars, factories, or food production, but the reality is...
by Yessica | May 22, 2024 | Blog, Sustainable marketing
We emit around 39.9 billion tons of CO2 every year. Four percent of that comes from digital technologies, including the internet: every click, every file in the cloud, and every download leaves a trace. For example, one hour of Netflix viewing results in 10kg of CO2...
by Yessica | Feb 14, 2024 | Blog
To thrive as a business leader, it’s not enough to create a valuable product or service. Entrepreneurs must also become a recognized authority in their fields. Luckily, you’re not alone. As an experienced entrepreneur and thought leader, I will share six...
by Yessica | Jan 15, 2024 | Blog
Welcome to 2024! The dynamics of B2B marketing have undergone significant shifts, with niche content marketing emerging as a pivotal strategy to reach your business-to-business audience and build a message that matters. But what is it and what do you need to...
by Yessica | Nov 7, 2023 | Case Studies
Contec S.A., a provider of circular rubber and plastic solutions based in Poland, partnered with MTC in 2021 to focus on brand growth through a thought-leadership and authority lens. We’re thrilled to have worked with the Contec team for so long. Their strong...
