by Yessica | May 11, 2026 | Blog, Greenwashing
The line between climate action and greenwashing is thin when it comes to carbon credits. At their best, they help finance worthwhile projects and support a broader transition. But because it’s easier to buy carbon credits than to decarbonise, they can quickly...
by Yessica | Mar 12, 2026 | Blog, Research
In 2025, Content for Good & Co. asked a simple question: Are marketers willing to make changes in their work for people and the planet? In 2026, the answer is a solid yes. According to the 2026 Forces for Good global survey by Content For Good & Co., 90% of...
by Yessica | Jan 14, 2026 | Blog, Greenwashing
Greenwashing has become so common that most of us can spot the clichés before the logo even appears. However, while corporate sustainability narratives become glossier, the actual oversight behind them often remains inadequate. Regulators are indeed building new...
by Yessica | Oct 22, 2025 | Blog, Greenwashing
Social media and sustainability have become strange bedfellows. Platforms built to reward engagement, not accuracy, are now powerful amplifiers for sustainability myths. The internet loves a feel-good story, especially one painted green. Our feeds have become...
by Yessica | Oct 16, 2025 | Blog, Greenwashing
Authenticity has become the new currency, everyone wants a piece of it. From global brands to micro-influencers, the creator economy has turned trust into a business model. Nearly 60% of creators say they want to use their platforms for good, shaping how billions...
