by Yessica | May 11, 2026 | Blog, Greenwashing
The line between climate action and greenwashing is thin when it comes to carbon credits. At their best, they help finance worthwhile projects and support a broader transition. But because it’s easier to buy carbon credits than to decarbonise, they can quickly...
by Yessica | Mar 12, 2026 | Blog, Research
In 2025, Content for Good & Co. asked a simple question: Are marketers willing to make changes in their work for people and the planet? In 2026, the answer is a solid yes. According to the 2026 Forces for Good global survey by Content For Good & Co., 90% of...
by Yessica | Jan 14, 2026 | Blog, Greenwashing
Greenwashing has become so common that most of us can spot the clichés before the logo even appears. However, while corporate sustainability narratives become glossier, the actual oversight behind them often remains inadequate. Regulators are indeed building new...
by Megan Thudium | Dec 15, 2025 | Blog, Impact
2025 was the year everything changed for Content For Good & Co. We made a bold move: shutting down the consultancy model entirely and becoming a full-fledged media organization. No more client projects. No more one-off campaigns. Instead, we went all in on what...
by Carly Merrett | Nov 19, 2025 | Blog, Pollution propaganda
Edelman’s role in controlling COP30’s narrative has drawn fierce criticism from activists, experts, and civil society groups. Backlash over Edelman’s COP30 PR contract continues, adding to a growing list of credibility concerns for the UN Climate Summit. Earlier this...
by Carly Merrett | Nov 11, 2025 | Blog, News, Sustainable marketing
The marketing industry has long been associated with unsustainable business practices. From disguising the dirty deeds of major polluters to influencing behaviour that stretches planetary resources, imagining a cleaner future built from within sounds like a pipe...
