by Carly Merrett | Nov 11, 2025 | Blog, News, Sustainable marketing
The marketing industry has long been associated with unsustainable business practices. From disguising the dirty deeds of major polluters to influencing behaviour that stretches planetary resources, imagining a cleaner future built from within sounds like a pipe...
by Paula | Oct 23, 2025 | Blog, Sustainable marketing
Marketing has power: it persuades, influences, and creates change. Today’s consumers increasingly seek brands that align with their ethical and environmentally friendly values. That shift, combined with the massive reach of digital ads (roughly 4.2 billion people see...
by Megan Thudium | May 21, 2025 | Blog, Sustainable marketing
More than a buzzword, sustainable marketing is a response to real consumer expectations. In early 2025, we surveyed over ten marketers and communicators in Berlin to better understand their values and willingness to take action for people and the planet. The...
by Yessica | Feb 3, 2025 | Blog, Sustainable marketing
Marketing leaves more than an impression: it leaves a footprint. There’s a carbon footprint for every ad, website, and event in the marketing world. When we think of carbon emissions, we often only think of cars, factories, or food production, but the reality is...
by Yessica | May 22, 2024 | Blog, Sustainable marketing
We emit around 39.9 billion tons of CO2 every year. Four percent of that comes from digital technologies, including the internet: every click, every file in the cloud, and every download leaves a trace. For example, one hour of Netflix viewing results in 10kg of CO2...
by Megan Thudium | May 8, 2024 | Blog, Sustainable marketing
Wish to become more eco-friendly in your content marketing? Start with cleaning up your digital content house. As a conscious content marketer, you can create content and strategy that doesn’t compromise the needs and happiness of future generations. You also...
