by Yessica | Sep 4, 2025 | Blog, Greenwashing
If greenwashing is the loud neighbour bragging about their eco-friendly lifestyle while secretly tossing recyclables in the trash, then greenhushing is the one who refuses to talk about sustainability at all. Both behaviours raise eyebrows, but for different...
by Yessica | Aug 14, 2025 | Blog, Greenwashing
Greenwashing has become the slick suit that unsustainable practices wear to the sustainability party, fooling even the savviest consumers. Companies big and small are splashing green paint over questionable practices, and the trend isn’t slowing down. In fact,...
by Yessica | Jul 31, 2025 | Blog, Greenwashing
Green isn’t always the color of sustainability. Sometimes, it’s just the color of a marketing spin. In recent years, brands that once splashed “eco” across packaging and proudly boasted about their carbon offsetting are now facing fines, lawsuits, and public backlash....
by Yessica | Jul 21, 2025 | Blog, News
When we discuss climate change, conversations usually focus on energy, emissions, and efficiency. Yet one key driver remains largely overlooked: consumption. According to the “Advertised Emissions Germany” report recently published by Novatopia, advertising plays a...
by Yessica | Jul 17, 2025 | Blog, Greenwashing
Greenwashing isn’t always malicious manipulation. Sometimes, it’s just marketing with a sustainability hangover. The truth? Most greenwashing happens because people don’t know better. And that’s good news. Because it means we can learn. You’re not...
