by Megan Thudium | Mar 20, 2025 | Blog, Videos
What You’ll Learn in This Video: This Super Bowl ad’s focus on climate doomism. Mistakes this campaign made in climate communication. Why fear-based messaging doesn’t inspire real action. Key takeaways for better, more empowering climate messaging. In the YouTube...
by Megan Thudium | Feb 5, 2025 | Blog, Videos
What You’ll Learn in This Video: The company’s bold and outspoken marketing strategy. Oatly’s approach to sustainability and advocacy against the dairy industry. Allegations of greenwashing against Oatly and examples of misleading claims. Key takeaways for marketers...
by Megan Thudium | Jan 28, 2025 | Blog, Videos
What You’ll Learn in This Video: The details of Gotbag’s greenwashing controversy. How they’ve adapted their messaging post-criticism. Why your PR agency could be a weak link in greenwashing claims. Practical tips for handling greenwashing accusations transparently....
by Megan Thudium | Jan 21, 2025 | Blog, Greenwashing, Videos
In the YouTube video, I elaborate further on 2025 greenwashing trends: https://www.youtube.com/watch?v=ysD7eURtWLwVideo can't be loaded because JavaScript is disabled: Can we expect a deeper shade of green? Greenwashing in 2025. ˎˊ˗...
by Megan Thudium | Oct 15, 2024 | Blog, Videos
Greenwashing is misleading, dishonest, and, quite frankly, not something any responsible brand should engage in—so don’t do it. That said, many marketers unintentionally fall into the greenwashing trap without even realizing it. A recent Commission study within the...
by Megan Thudium | Sep 6, 2024 | Blog, Videos
If you’re a marketer supporting your company’s sustainability journey, chances are you’ve thought about creating a corporate sustainability video. After all, videos are a powerful way to showcase your brand’s commitment to sustainable practices. But with...
