by Megan Thudium | Apr 6, 2025 | Blog, Research
Are marketers willing to make changes in their work for people and the planet? Our recent survey of Berlin marketers and communicators suggests yes. DOWNLOAD THE INFOGRAPHIC SHARE ON SOCIALS In early 2025, we conducted a survey of over ten local marketers and...
by Megan Thudium | Mar 20, 2025 | Blog, Videos
What You’ll Learn in This Video: This Super Bowl ad’s focus on climate doomism. Mistakes this campaign made in climate communication. Why fear-based messaging doesn’t inspire real action. Key takeaways for better, more empowering climate messaging. In the YouTube...
by Megan Thudium | Feb 28, 2025 | Blog, Impact, News
Ten events in, and we’re still going strong! For almost a year, People, Planet, Pint (PPP) in Berlin has been a joy to host and grow. During our latest event at Mindspace, over twenty people joined us for a good conversation and collection action on...
by Megan Thudium | Feb 5, 2025 | Blog, Videos
What You’ll Learn in This Video: The company’s bold and outspoken marketing strategy. Oatly’s approach to sustainability and advocacy against the dairy industry. Allegations of greenwashing against Oatly and examples of misleading claims. Key takeaways for marketers...
by Megan Thudium | Jan 28, 2025 | Blog, Videos
What You’ll Learn in This Video: The details of Gotbag’s greenwashing controversy. How they’ve adapted their messaging post-criticism. Why your PR agency could be a weak link in greenwashing claims. Practical tips for handling greenwashing accusations transparently....
