Elevating voices in sustainable marketing
How not to greenwash
Reporting on the latest news, insights, and educational narratives around what greenwashing is and how not to do it.
Sustainable marketing
Reporting on sustainable communication and how to transform the marketing and advertising industry into a *force for good*.
Pollution propaganda
Reporting on pollution propaganda from fossil fuels and mega corporations, and their part in the climate misinformation and disinformation.
We’re Content For Good.
Content For Good & Co. is an independent media organisation dedicated to voicing sustainable practices in marketing. Our work elevates sustainable marketing changemakers in the space and connects the ‘marketing as a force for good’ community together, while reporting on the latest research and insights on the topic.
Skill up and schedule a workshop
At Content For Good & Co., we offer several sustainable marketing workshops to support you on your learning journey. Choose one of our bespoke courses or inquire about customising a topic to your organisation.
Get a sustainable marketing talk at your next event.
Navigating the Green Transition & Avoiding Greenwashing In Your Company is a one-hour talk on the basics of anti-greenwashing. We’ll equip you with the knowledge to create credible, legally sound, and impactful green campaigns. We’ll explore the many “shades” of greenwashing, from subtle omissions to outright disinformation, using real-world examples from companies like Lufthansa and BP. You’ll learn about the latest EU regulations, including the Empowering Consumers for the Green Transition and the Green Claims Directives, and understand their direct impact on your marketing and communication strategies.
Be Part of the Solution, Not the Pollution is a one-hour talk that will challenge the traditional role of marketing and offer a new path forward. You will learn how the marketing industry has been complicit in the climate crisis, from funding disinformation campaigns to promoting a culture of disposable consumerism. This is a timely and vital topic. Research shows that 75% of marketers want to make a difference but don’t know how. This talk provides the “why” AND the “how.”
A no-cost talk for your next event.
Book a strategic workshop for your team or organisation on sustainable marketing.
Greenwashing 101 is a three-hour workshop designed for marketers and communicators at all levels and industries to learn more about what greenwashing is and how not to greenwash. We will look at important regulations and frameworks from regional and multinational areas and explore examples from various industries. You will gain a deeper perspective on the shady workings of greenwashing and its complexity, along with how to spot it and prevent it in your green communication.
Marketing For Good is a six-hour workshop designed to introduce marketers and communication professionals to sustainable marketing and a strategic approach to integrating sustainable principles into their work. The workshop introduces the demand for better marketing that is people and planet aligned, while reviewing your carbon footprint, how not to greenwash, and greater strategic alignment. It’s a three-day workshop with two-hour sessions each.
Inquire about pricing.
I had the pleasure to work with Megan on LinkedIn Power-up Package in the area of sustainability and I am very content. The materials provided, meeting times and clear steps ensured our cooperation was efficient and effective. We received great advice and LinkedIn content guidance (even more specific ideas than just a guidance). Lastly, I think Megan is a great, well-informed, creative and responsible person and you will enjoy working with her!
Megan is a powerhouse when it comes to content marketing. Especially as a new founder, I found her guidance incredibly helpful. She helped me challenge myself on my marketing strategy, improve it, and focus on the work that can really make a difference. We reworked the entire strategy, and she came up with clear action items that we needed to tackle together. Last but not least, she was hands-on and helped us to execute the ideas in a structured and efficient way. If you are looking for a marketing professional who is aligned with your high-impact values, look no further; Megan and her agency have your back.
I highly recommend working with MTC. Their team is knowledgeable, professional, and responsive.
Anna Goławska, Marketing Manager of Contec S.A.
The latest content on sustainable marketing
As a media organisation, we create a wide range of content on the topic of sustainable marketing.
Our focus is currently on how not to greenwash, sustainable practices in communication, and pollution propaganda. If you have a topic for us, please reach out to our team.
The rise of greenwashing in the creator economy
Authenticity has become the new currency, everyone wants a piece of it. From global brands to micro-influencers, the creator economy has turned trust into a business model. Nearly 60% of creators say they want to use their platforms for good, shaping how billions think, shop, and act (Unilever & Count Us In, Creator Council Sustainability Study, 2023). But as creators' power grows, a...
Greenhushing: Companies are silent about going green (and that’s not good news)
If greenwashing is the loud neighbour bragging about their eco-friendly lifestyle while secretly tossing recyclables in the trash, then greenhushing is the one who refuses to talk about sustainability at all. Both behaviours raise eyebrows, but for different reasons. In recent years, greenhushing has emerged as a growing trend. Companies that once rushed to showcase their climate targets...
Notable shocking truth statistics behind greenwashing claims
Greenwashing has become the slick suit that unsustainable practices wear to the sustainability party, fooling even the savviest consumers. Companies big and small are splashing green paint over questionable practices, and the trend isn’t slowing down. In fact, one ESG report found that incidents of greenwashing spiked by 35% in 2023. These days, greenwashing is becoming more complex. From...
When ‘environmentally friendly’ claims meet reality in greenwashing lawsuits
Green isn’t always the color of sustainability. Sometimes, it’s just the color of a marketing spin. In recent years, brands that once splashed “eco” across packaging and proudly boasted about their carbon offsetting are now facing fines, lawsuits, and public backlash. And while some of these cases grab international headlines, many more fly under the radar, quietly eroding consumer trust. In...
The anti-greenwashing survival kit for brands ready to ditch false green claims
Greenwashing isn’t always malicious manipulation. Sometimes, it’s just marketing with a sustainability hangover. The truth? Most greenwashing happens because people don’t know better. And that’s good news. Because it means we can learn. You're not alone if you feel that subtle cringe when reading a sustainability claim you wrote last week. And you're not doomed. At Content for Good...
Your ultimate roundup of sustainable marketing resources
More than a buzzword, sustainable marketing is a response to real consumer expectations. In early 2025, we surveyed over ten marketers and communicators in Berlin to better understand their values and willingness to take action for people and the planet. The results are clear: 87% care deeply about the planetary crisis and believe it’s relevant to their lives. 75% think about climate...
The rise of greenwashing in the creator economy
Authenticity has become the new currency, everyone wants a piece of it. From global brands to micro-influencers, the creator economy has turned trust into a business model. Nearly 60% of creators...
Clean Creatives’ F-List 2025 reveals ties between fossil fuel companies and ad agencies
Every year, campaign group Clean Creatives releases an F-List (and yes, it means what you think it does). The F-List is the world’s largest database tracking the relationships between fossil fuel...
Watch this
You can watch our latest footage on our YouTube channel. Review topics on greenwashing cases, sustainable marketing, trends in the topic, and more
Have a topic?
Discuss your topic with Megan Thudium. You can schedule a meeting by filling out the form and choosing a meeting time that suits your calendar. If you have questions, you can email us directly at hello@contentforgood.co.
Belziger Strasse 69- 71 10823 Berlin
hello@contentforgood.co
