Elevating voices in sustainable marketing
How not to greenwash
Reporting on the latest news, insights, and educational narratives around what greenwashing is and how not to do it.
Sustainable marketing
Reporting on sustainable communication and how to transform the marketing and advertising industry into a *force for good*.
Pollution propaganda
Reporting on pollution propaganda from fossil fuels and mega corporations, and their part in the climate misinformation and disinformation.
We’re Content For Good.
Content For Good & Co. is an independent media organisation dedicated to voicing sustainable practices in marketing. Our work elevates sustainable marketing changemakers in the space and connects the ‘marketing as a force for good’ community together, while reporting on the latest research and insights on the topic.
Skill up and schedule a workshop
At Content For Good & Co., we offer several sustainable marketing workshops to support you on your learning journey. Choose one of our bespoke courses or inquire about customising a topic to your organisation.
Get a sustainable marketing talk at your next event.
Navigating the Green Transition & Avoiding Greenwashing In Your Company is a one-hour talk on the basics of anti-greenwashing. We’ll equip you with the knowledge to create credible, legally sound, and impactful green campaigns. We’ll explore the many “shades” of greenwashing, from subtle omissions to outright disinformation, using real-world examples from companies like Lufthansa and BP. You’ll learn about the latest EU regulations, including the Empowering Consumers for the Green Transition and the Green Claims Directives, and understand their direct impact on your marketing and communication strategies.
Be Part of the Solution, Not the Pollution is a one-hour talk that will challenge the traditional role of marketing and offer a new path forward. You will learn how the marketing industry has been complicit in the climate crisis, from funding disinformation campaigns to promoting a culture of disposable consumerism. This is a timely and vital topic. Research shows that 75% of marketers want to make a difference but don’t know how. This talk provides the “why” AND the “how.”
A no-cost talk for your next event.
Book a strategic workshop for your team or organisation on sustainable marketing.
Greenwashing 101 is a three-hour workshop designed for marketers and communicators at all levels and industries to learn more about what greenwashing is and how not to greenwash. We will look at important regulations and frameworks from regional and multinational areas and explore examples from various industries. You will gain a deeper perspective on the shady workings of greenwashing and its complexity, along with how to spot it and prevent it in your green communication.
Marketing For Good is a six-hour workshop designed to introduce marketers and communication professionals to sustainable marketing and a strategic approach to integrating sustainable principles into their work. The workshop introduces the demand for better marketing that is people and planet aligned, while reviewing your carbon footprint, how not to greenwash, and greater strategic alignment. It’s a three-day workshop with two-hour sessions each.
Inquire about pricing.
I had the pleasure to work with Megan on LinkedIn Power-up Package in the area of sustainability and I am very content. The materials provided, meeting times and clear steps ensured our cooperation was efficient and effective. We received great advice and LinkedIn content guidance (even more specific ideas than just a guidance). Lastly, I think Megan is a great, well-informed, creative and responsible person and you will enjoy working with her!
Megan is a powerhouse when it comes to content marketing. Especially as a new founder, I found her guidance incredibly helpful. She helped me challenge myself on my marketing strategy, improve it, and focus on the work that can really make a difference. We reworked the entire strategy, and she came up with clear action items that we needed to tackle together. Last but not least, she was hands-on and helped us to execute the ideas in a structured and efficient way. If you are looking for a marketing professional who is aligned with your high-impact values, look no further; Megan and her agency have your back.
I highly recommend working with MTC. Their team is knowledgeable, professional, and responsive.
Anna Goławska, Marketing Manager of Contec S.A.
The latest content on sustainable marketing
As a media organisation, we create a wide range of content on the topic of sustainable marketing.
Our focus is currently on how not to greenwash, sustainable practices in communication, and pollution propaganda. If you have a topic for us, please reach out to our team.
Blueprint for change: How advertising can manage climate risk from within
The marketing industry has long been associated with unsustainable business practices. From disguising the dirty deeds of major polluters to influencing behaviour that stretches planetary resources, imagining a cleaner future built from within sounds like a pipe dream. However, a new report argues that, in the same way the industry promotes overconsumption, it can lead the way out of the crisis,...
What is sustainable marketing? What it is and how it drives prosperity for all
Marketing has power: it persuades, influences, and creates change. Today’s consumers increasingly seek brands that align with their ethical and environmentally friendly values. That shift, combined with the massive reach of digital ads (roughly 4.2 billion people see social media ads every day, and about 90% of users encounter targeted ads), gives marketers enormous influence. So the question...
The algorithmic echo chamber: How social media amplifies greenwashing
Social media and sustainability have become strange bedfellows. Platforms built to reward engagement, not accuracy, are now powerful amplifiers for sustainability myths. The internet loves a feel-good story, especially one painted green. Our feeds have become algorithmic echo chambers, with recycled slogans outpacing genuine change, and misinformation travels faster than measurable impact. The...
The rise of greenwashing in the creator economy
Authenticity has become the new currency, everyone wants a piece of it. From global brands to micro-influencers, the creator economy has turned trust into a business model. Nearly 60% of creators say they want to use their platforms for good, shaping how billions think, shop, and act (Unilever & Count Us In, Creator Council Sustainability Study, 2023). But as creators' power grows, a...
Greenhushing: Companies are silent about going green (and that’s not good news)
If greenwashing is the loud neighbour bragging about their eco-friendly lifestyle while secretly tossing recyclables in the trash, then greenhushing is the one who refuses to talk about sustainability at all. Both behaviours raise eyebrows, but for different reasons. In recent years, greenhushing has emerged as a growing trend. Companies that once rushed to showcase their climate targets...
Notable shocking truth statistics behind greenwashing claims
Greenwashing has become the slick suit that unsustainable practices wear to the sustainability party, fooling even the savviest consumers. Companies big and small are splashing green paint over questionable practices, and the trend isn’t slowing down. In fact, one ESG report found that incidents of greenwashing spiked by 35% in 2023. These days, greenwashing is becoming more complex. From...
Has COP lost its credibility?
Edelman’s role in controlling COP30’s narrative has drawn fierce criticism from activists, experts, and civil society groups. Backlash over Edelman’s COP30 PR contract continues, adding to a growing...
Blueprint for change: How advertising can manage climate risk from within
The marketing industry has long been associated with unsustainable business practices. From disguising the dirty deeds of major polluters to influencing behaviour that stretches planetary resources,...
Watch this
You can watch our latest footage on our YouTube channel. Review topics on greenwashing cases, sustainable marketing, trends in the topic, and more
Get in touch
Pitch a topic for our media company or book a workshop with Megan Thudium. You can schedule a meeting by filling out the form and choosing a meeting time that suits your calendar. If you have questions, you can email us directly at hello@contentforgood.co.
Belziger Strasse 69- 71 10823 Berlin
hello@contentforgood.co
