Megan Thudium

Megan Thudium is an American B2B content strategist and climate communicator working in Berlin as the Managing Director of Content For Good & Co.

Her purpose in aligning marketing to become people and planet-first fuels her work at her independent media organisation, dedicated to voicing sustainable practices in marketing.

The sustainable marketing awakening

But success doesn’t always equal fulfilment. Three years ago, something shifted in discovering her purpose and passion to do better marketing work.

“I started having this internal tug, telling me I wasn’t fulfilling my true purpose.” 

It wasn’t a sudden epiphany but rather a collection of moments accumulating over a decade: helping her mother clean up hurricane damage in Florida, watching beloved natural spaces degrade before her eyes, encountering plastic pollution in once-pristine waters, and absorbing both climate science and personal stories of environmental impact.

The path forward revealed itself gradually. First came one GreenTech client, then another. Something clicked. The sustainability industry hungered for creative storytellers and content weavers that could deliver compelling messages.

But she didn’t want to stop there.

The movement

Today, Megan stands at the helm of Content For Good & Co., a marketing consultancy with purpose embedded in its DNA. 

After six successful years running her agency in Berlin and over a decade in marketing and climate communication, she’s realigned her focus to build up the marketing as a force for good movement, grow awareness about sustainable marketing, and bridge the gap between awareness and action amongst marketers and communicators.

What drives her isn’t just professional accomplishment but a profound appreciation for our planet’s uniqueness. She shares,

“I’m fascinated by the beauty and the pure perfection of our planet. My favorite image of all time is ‘Earthrise,’ taken by the Apollo 8 astronauts. That first glimpse of our beautiful blue orbit sitting in the vastness of space. It looked so vulnerable. There is nowhere else in our universe, that we know about, that is so perfect for humanity as Earth. This perfect equation fascinates me, and all the beauty of life that has come from it.

That fascination fuels her commitment to making marketing a vehicle for positive change. As she puts it:

“Just like we convinced everyone to start using deodorant in the 1950s, even though we were perfectly fine being smelly, we can use those same talents as a force of good to change behaviors, encourage climate action, enable citizens with the right information and tools, and help create a society that is better for all.”